Introduction In Part 1 of the series, I walked you through the long-term secular decline of movie theater attendance, and the still difficult to justify decisions Exhibitors have made to not only not cut back on their theatrical footprint but to invest further over the last 40 years. This has

“Theaters are dead” So proclaim the talking heads from all sides - critics, podcasters, even industry insiders. We’re living in the Streaming Age, after all, in which content is abundant and consumable on demand everywhere. One of the major victims of this abundance is the now lowly movie theater;